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Startups

A collection of 10 issues

What to do in a herd of Zebras

As I refine my positioning and scale Centori, I’ve realized a big problem: the SEO/Content writing space is crowded. Like, this crowded: What do you do when you’re in a crowded space where everyone looks the same? You need to find a way to stand out. To

When in Doubt, Pivot: The Latest in a Series of Pivots at Centori

That’s the advice we’re all given, right? If things don’t work out, flip the script and start over. Well.. maybe not. Instead, this is a retrospective of sorts into the pivot I’ve taken Centori through in the past year, what I’ve learned, and where I

Time Flies: 1 Year and Still Growing Centori

On a hot late-May mid-morning last year I pulled into the parking lot of a local restaurant to meet my product designer in person for lunch. Over plates of spicy chicken and rice, we had our final one-on-one, because this was also my last day at this job. My next

3 Quick Ways to Use SEO as a Growth Channel (Not Just a Traffic Channel)

If you think SEO is just a traffic channel, you aren't alone but boy are you missing out. Yeah, yeah, yeah - SEO is synonymous with blogging. But if all SEO does for you is drive traffic to your blog then there is a serious gap in your

Scaling past $8K MRR: Lessons Learned in 2023

Wait... it's already 2024? Just the other day it felt like I was driving home full of apple pie after celebrating Thanksgiving, yet everywhere I look I see “January” and not “December” for the current month. 2023 felt like it flew by... but at the same time, it

Things I learned in my first week as a full-time entrepreneur

If we’re going to split hairs, I’ve been working full-time on my SEO SaaS and services company Centori for 1.5 weeks, not one week. This goes to support the overall “thesis” of this post though: one of the things I’ve learned so far working as a

I quit my job for my startup, so now what?

It’s been two weeks since I put my notice in. I gave 5 weeks' notice to work through May. In part because my role as a product manager is fairly integral to the team and two weeks' notice at my previous job felt far too short. Though

I was wrong about sales, 3 things I learned that doubled revenue in 2022

I’m going to be honest with you: I hated sales. I began my career in customer support, and often felt like we were cleaning up messes sales reps created. And we were underpaid to boot! Never mind the number of times sales reps would @here in our support Slack

The 3 new startup rules I live by to stop being tired all the time

Hey there, I’m Tyler, I’m bootstrapping a startup, and I’m tired. It does not take long after browsing Twitter, LinkedIn, or IndieHackers to get a serious case of brain drain. From humblebrags to reminders of MRR figures higher than mine, it’s easy to get a case

4 Lessons learned trying and failing to build a SaaS startup

I tried and failed to build a SaaS startup. Now that I got that out of the way, what went wrong? I fell victim to the classic fatal flaw that plagues the 90% of startups that also fail: no customers. It’s not for lack of trying. I’m sure