What I'm working on

I'm working on a few different projects at the moment, all different odds and ends as I learn more about the magical journey that is turning an idea into something that someone can use (and hopefully, improve their life).

Centori: Content strategy and writing services

Status: Full-time

Centori | SEO coaching and software

SEO is complicated, so we’re making it easy. Centori provide the powerful SEO techniques the pros use in simple, easy to use software. Start a free trial today.

SEO coaching and softwareVictor VatusCEO, Trombone

This is my first real indiehacking project. I got the software bug after first learning to code and decided I wanted to build an SEO SaaS company. Yeah... I was a bit overly confident.

What I found along the way is that SEO SaaS sucks and doesn't solve the real problem for most people: SEO is hard. It takes a creative strategy and a lot of grunt work. So I scrapped the software and turned Centori into an SEO services and coaching business where I work one-on-one with clients to build their SEO strategies.

Woodchuck: Connecting gardeners with arborists for affordable, local mulch

Status: In Progress

Woodchuck | Locally Sourced Mulch

Local Mulch Starting at $8/yard Delivered to Your Door We partner with local arborists to deliver affordable mulch straight to your door. Starting at $8/yard, you can have fresh, organic mulch ready for your garden. Why Woodchuck? It’s environmentally friendly. Rather than cut down more forests, you’re receiving mulch from arborists in your town. * […]

Woodchuck

When my wife and I took down 16 hemlock trees in our yard (they were not doing well), I learned two things:

1. Trees generate a ton of mulch
2. Arborists pay a lot of money to dispose of that mulch

So this is a thought experiment in beta: can I connect gardeners and homeowners with arborists to buy the mulch that they would otherwise pay excessive fees to dump?

T.W. Shirtmakers

Status: Researching/Infancy

For a while now, the majority of my clothing purchases have been thrifted rather than new. I can afford retail, but the price-to-quality ratio of clothing is way off from where it used to be.

I'm building this site in part to review and rate button-down shirts from different brands and decades, and to validate whether it would even be possible to manufacture affordable clothing to the standards we had in the 1990s and early 2000s.

To be frank, I have no idea where this is going to go. But I love to write and am taking this up as a new passion project.

T.W. Shirtmakers | High-Quality Mens Shirts

High-Quality Mens Shirts

The Green Alternatives: A directory of eco-friendly alternatives to everyday products

Status: Shut down

The Green Alternatives

The Green Alternatives is committed to collecting and vetting eco-friendly brands you can trust. Find alternatives to common single-use wasteful products and start saving the planet!

Organick Logo

This passion project ran its course, and I had to shut it down for the sake of time. Still, I learned a lot from the experience and overall enjoyed it!